The French Fashion Awards introduces the captivating Advertising and Marketing category, where storytelling, brand identity, and visual allure converge. This category celebrates the brilliance behind the scenes — the creative minds who masterfully craft narratives, forge connections, and shape the public's perception of fashion brands.
At the French Fashion Awards, we honour the innovators and strategists in marketing and advertising. These are the individuals and teams who understand that fashion is not only about the garments but also about the message they convey and the stories they tell. Their campaigns are works of art that capture brand messages, ignite consumer desires, and set the trends that drive the fashion world.
Submit your work during the entry period that best suits your schedule. Early preparation helps ensure your couture work is presented at its strongest.
| Benefits / Winning Level | Special Recognition of the Year |
Platinum Winner |
Gold Winner |
Silver Winner |
|---|---|---|---|---|
| Maia Statuette | YES | - | - | - |
| Exclusive “Special Recognition of the Year” Certification | YES | - | - | - |
| Seasonal Features on Winners Highlight Section | YES | - | - | - |
| Listed in Official Winner Press Release | YES | - | - | - |
| Priority Features on French Fashion Awards e-Newsletter | YES | - | - | - |
| Spotlighted Winner Article on Media Partner Site – Muse.World | YES | YES | - | - |
| Dedicated Social Media Posts | YES | YES | YES | - |
| Access to Marketing & Promotional Materials | YES | YES | YES | YES |
| Exclusive Access to Winner’s Interview | YES | YES | YES | YES |
| Dedicated Winner’s Profile / Page | YES | YES | YES | YES |
| Eligible to Purchase Maia Statuette | YES | YES | YES | YES |
| Winner Certificate | YES | YES | YES | YES |
| Digital Winner Badge | YES | YES | YES | YES |
[ - ] Not Available
Submit your entry online in FOUR easy steps:
Tap the "My Account" button to register your username and password. If you are already a member, tap "Log In."
Complete the short online entry form. Don't forget you can enter each work in more than one category.
Upload your entry* to the system.
Click “Checkout” to process your entry fees.
* File Limits; Up to 10 files in in JPEG/PNG and/or PDF can be uploaded per entry. For a smooth uploading process, please ensure images are formatted as JPEG/PNG, 1000px, and no larger than 4MB. Please save PDFs in "Screen View", limited to 6 pages per entry, or 4MB in size.
* Entries must be comprehensive and detailed, capturing the essence of your fashion design. For instance, submissions should encompass mood boards for conceptual context, detailed sketches from multiple angles of the garment, and photographs showcasing the piece in various settings. For collections, include lookbook images or a digital showcase. For redesigns or upcycled projects, provide "before and after" visuals to highlight the transformation.
* Submissions can be entered as concepts, completed, or works in process. Completed projects may not be older than five years.
* Limit written descriptions of your project to 350 words or less.
