The French Fashion Awards introduces the captivating Advertising and Marketing category, where storytelling, brand identity, and visual allure converge. This category celebrates the brilliance behind the scenes — the creative minds who masterfully craft narratives, forge connections, and shape the public's perception of fashion brands.
At the French Fashion Awards, we honour the innovators and strategists in marketing and advertising. These are the individuals and teams who understand that fashion is not only about the garments but also about the message they convey and the stories they tell. Their campaigns are works of art that capture brand messages, ignite consumer desires, and set the trends that drive the fashion world.
The French Fashion Awards invites designers at every stage of their creative process. Whether your designs are still in the conceptual phase, a work in progress, or fully realised masterpieces, they deserve a spot in the competition. In the award, each entry stands on its own merits – jurors evaluate individual pieces rather than entire portfolios. This approach underscores the significance of each submission, encouraging thoughtful and deliberate entry selection.
In a commitment to promoting financial inclusivity within the fashion community, the French Fashion Awards has established an affordable entry system. An annual administrative fee of $30 will be charged only for the first entry of the entire competition year to cover essential costs such as printing, mailing, and data management. This flat fee ensures that all participants, regardless of the number of entries submitted, bear the same reasonable cost, offering exceptional value, especially for those submitting multiple designs.
| 2025 Entry Period |
Early Bird
(12 Sep - 15 Oct 2024)
|
Regular
(16 Oct - 13 Nov 2024)
|
Final
(14 Nov - 13 Dec 2024)
|
Final Extension
(14 Dec 2024 - 10 Jan 2025)
|
|---|---|---|---|---|
| Professional 1st Entry |
$209 | $219 | $239 | $249 |
| Professional Additional Entry |
$209 | $219 | $239 | $249 |
| Professional Additional Category* |
$149 | $159 | $179 | $189 |
| Student 1st Entry |
$60 | $70 | $80 | $90 |
| Student Additional Entry |
$60 | $70 | $80 | $90 |
| Student Additional Category* |
$50 | $60 | $70 | $80 |
| Results Announcement: 20 Mar 2025 | ||||
* You may submit an entry into multiple categories at the same time. The first Category will be charged as per the original submission fee. Additional categories (2 or more) will be charged as such.
* Fees are non-refundable. Withdrawn entries (whether withdrawn by entrant, or by the French Fashion Awards for entrant's failure to comply with the entry rules) will NOT be refunded.
PROJECT DATE
Work submitted must have been created after 1 January 2021.
| Benefits / Winning Level | Special Recognition of the Year |
Platinum Winner |
Gold Winner |
Silver Winner |
|---|---|---|---|---|
| Maia Statuette | YES | - | - | - |
| Exclusive “Special Recognition of the Year” Certification | YES | - | - | - |
| Seasonal Features on Winners Highlight Section | YES | - | - | - |
| Listed in Official Winner Press Release | YES | - | - | - |
| Priority Features on French Fashion Awards e-Newsletter | YES | - | - | - |
| Spotlighted Winner Article on Media Partner Site – Muse.World | YES | YES | - | - |
| Dedicated Social Media Posts | YES | YES | YES | - |
| Access to Marketing & Promotional Materials | YES | YES | YES | YES |
| Exclusive Access to Winner’s Interview | YES | YES | YES | YES |
| Dedicated Winner’s Profile / Page | YES | YES | YES | YES |
| Eligible to Purchase Maia Statuette | YES | YES | YES | YES |
| Winner Certificate | YES | YES | YES | YES |
| Digital Winner Badge | YES | YES | YES | YES |
[ - ] Not Available
Submit your entry online in FOUR easy steps:
Tap the "My Account" button to register your username and password. If you are already a member, tap "Log In."
Complete the short online entry form. Don't forget you can enter each work in more than one category.
Upload your entry* to the system.
Click “Checkout” to process your entry fees.
* File Limits; Up to 10 files in in JPEG/PNG and/or PDF can be uploaded per entry. For a smooth uploading process, please ensure images are formatted as JPEG/PNG, 1000px, and no larger than 4MB. Please save PDFs in "Screen View", limited to 6 pages per entry, or 4MB in size.
* Entries must be comprehensive and detailed, capturing the essence of your fashion design. For instance, submissions should encompass mood boards for conceptual context, detailed sketches from multiple angles of the garment, and photographs showcasing the piece in various settings. For collections, include lookbook images or a digital showcase. For redesigns or upcycled projects, provide "before and after" visuals to highlight the transformation.
* Submissions can be entered as concepts, completed, or works in process. Completed projects may not be older than five years.
* Limit written descriptions of your project to 350 words or less.
