Key Dates
Submit your work during the entry period that best suits your schedule. Early preparation helps ensure your couture work is presented at its strongest.
Early Bird
Entry
Regular
Entry
Final
Entry
Final Extension
Entry
ADVERTISING & MARKETING • STRATEGY • STORYTELLING • IMPACT
Advertising & Marketing CATEGORIES
Find the Category That Best Represents Your Work
The French Fashion Advertising & Marketing Awards recognises excellence across a wide range of marketing disciplines, celebrating campaigns and initiatives that strengthen brands, engage audiences, and drive meaningful results within the fashion industry.
WHY ENTER THE FRENCH FASHION ADVERTISING & MARKETING AWARDS?
Turn Creative Impact Into International Recognition
Recognition gives exceptional couture a platform beyond the atelier—helping craftsmanship, creative vision, and luxury design excellence be seen by a broader international audience.
International Recognition
Gain recognition from an international panel of fashion, branding, and marketing experts.
Showcase Marketing Excellence
Highlight the creativity, strategy, and execution behind your campaigns and initiatives.
Strengthen Brand Credibility
Independent recognition helps reinforce trust, elevate brand perception, and demonstrate marketing excellence.
Celebrate Functional Creativity
Recognise campaigns that successfully combine compelling storytelling, audience engagement, and measurable results.
Judging Criteria
Judged Through Creativity, Strategy & Impact
Entries are evaluated based on their overall excellence, creativity, execution, effectiveness, and impact within the fashion marketing industry.
Creativity / Concept / Idea
The originality, strategic thinking, and creative strength demonstrated by the campaign or initiative.
Content / Messaging
The clarity, relevance, storytelling, and effectiveness of the communication and messaging.
Execution
The quality of implementation, production, design, and overall presentation of the campaign.
Innovation / Effectiveness
The use of innovative approaches and the success of achieving intended objectives and audience engagement.
Overall Experience
The overall impact, memorability, audience connection, and effectiveness demonstrated by the submission.
FEATURED WINNING WORKS
Fashion Campaigns Recognised on the International Stage
Explore past Advertising & Marketing winners whose campaigns demonstrate creative thinking, compelling storytelling, strategic execution, and meaningful audience impact.
Entrant
Claudia Wang
Category
Advertising & Marketing - Digital Online Campaign
PART OF THE ARTE COLLECTION BY IAA
The French Fashion Awards is proudly part of the Arte Collection by IAA, alongside the French Design Awards, iLuxury Awards, Rome Design Awards, and Arte of Beauty Awards. Together, these programs celebrate creativity, craftsmanship, innovation, and excellence across design, luxury, fashion, and beauty worldwide.
YOUR CAMPAIGN. YOUR IMPACT.
YOUR CAMPAIGNS DESERVE INTERNATIONAL RECOGNITION
Exceptional fashion marketing does more than promote products—it builds brands, inspires audiences, and influences culture. The French Fashion Advertising & Marketing Awards celebrates the agencies, brands, and creative teams whose work continues to shape the future of fashion communications.
Submit your work and join an international community of marketers, creatives, and brand leaders driving excellence in fashion advertising and marketing.
Explore Other Categories
Discover More French Fashion Awards Categories
Browse additional category pages across fashion design, branding, product, and industry recognition, and continue exploring the wider French Fashion Awards programme.
