2024 | Professional

French Fashion Awards Gold Winner

Temporal Rose ,Second Quadrant

Entrant Company

Claudia Wang

Category

Advertising & Marketing - Digital Online Campaign

Client's Name

Country / Region

Taiwan

Amidst the current technological revolution, digital technology has emerged as a powerful force in shaping the future. It not only facilitates the expression of creativity but also unlocks a myriad of possibilities for progress across various fields. Inspired by the theme of "exploring life and time," this project seamlessly blends digital applications, imaginative narratives, brand art, and culture to construct an art world where reality and fantasy converge. Through the fusion of 3D visuals, tangible clothing, and spatial decor, the design creates a richly layered spatial experience that guides viewers on a journey through the dimensions of time - past, present, and future - providing a captivating digital art odyssey. By integrating physical and virtual design, the creator aspires to push the boundaries of creativity in fashion shows and drive the evolution of art and digital technology.
The narrative of "Temporal Rose, Second Quadrant" delves into the intricate emotions and mental states of the protagonist across various scenarios, prompting the audience to contemplate deeply about feelings, interpersonal dynamics, and the essence of existence. The story unfolds in a captivating world where four feline characters symbolize the seasons of Spring, Summer, Autumn, and Winter, existing within a realm cloaked in wintry illusions and governed by a malevolent force in the Crystal Quadrant. An unforeseen event transpires, leading to the apparition of a cat's head in the enigmatic Crystal Quadrant. Determined to unravel the mystery, the protagonist embarks on a compelling quest into the past.
In a poignant revelation, it becomes clear that the once nurturing warmth exuded by the "summer" cat has inexplicably morphed into searing heat, resulting in the cat's social alienation and its pact with darkness. To avert this tragic fate, the protagonist revisits the youthful Summer Cat, extending solace, empathy, and understanding. As a result, the surrounding roses gradually blossom, and the eyes within the flowers open, signifying a transformative resolution.

Credits

National Taipei University of Education
Cluadia Wang
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