2025 | Professional

French Fashion Awards Gold Winner

The Rebirth of Traditional Art

Entrant Company

Haoyu Sun(Aurora Sun)

Category

Rising Design Stars - Fashion Design

Client's Name

Country / Region

United Kingdom

Against the backdrop of accelerated transformation of the global cultural and creative industries, the sustainable development of traditional crafts faces a double challenge. UNESCO (2022) states that 43 per cent of traditional crafts are on the verge of extinction due to their inability to adapt to the modern market. ‘Rebirth of Traditional Arts’ is an art jewellery collection created by the design team led by Haoyu Sun (Aurora Sun). Based on the team's fashion branding and international curatorial experience, the collection is dedicated to exploring the innovative application of jade carving, pompom, and glazing crafts in the contemporary fashion The collection is dedicated to exploring the innovative application of jade carving, pompom, glaze and other crafts in contemporary fashion and building sustainable commercial products. The design is inspired by the classic paintings of Van Gogh and Monet, reproducing the sense of colour and flow through the form of jewellery. Each piece is carefully crafted by designers and craftsmen, starting from the complete polishing of a raw stone, the threading of a natural silk... This set of works took half a year to complete, inheriting cultural heritage, innovative design, showing the perfect combination of art and craftsmanship.

Credits

Aurora Art&Fashion
Haoyu Sun(Aurora Sun)
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