2026 | Professional

French Fashion Awards Gold Winner

AirLift Minimizer 6.0

Entrant

REAL WILL

Category

Ready-to-Wear - Lingerie and Intimate Apparel

Client's Name

Country / Region

China

After seven years of in-depth research and development, combined with user co-creation and dynamic data tracking, the brand has launched this bra specifically designed for women with larger busts. It addresses the long-standing pain points they face—such as stuffiness, sagging, outward spreading, and shifting cups—through unique designs and technologies, delivering a comprehensive solution that offers dynamic support, excellent breathability, outstanding cooling performance, and a minimizing effect.
This bra innovatively incorporates four core technologies. The “T-zone hollowed-out ventilation system,” inspired by the perforated windows of Suzhou’s classical gardens, features directional air channels in the front T-zone area. This design, together with highly breathable AquaSkin® fabric, not only facilitates active heat dissipation but also keeps the wearer dry and fresh. The “triangular suspension structure” adheres to the triangular mechanical principles of cable-stayed bridges and flying buttresses, creating a wire-free dynamic support network to combat sagging and outward spreading while enhancing breast stability during movement. The “W-shaped anti-slip frame” conforms to the underbust curve, preventing cup shifting and effectively distributing pressure to deliver an imperceptible and comfortable wearing experience. The “adaptive fit technology” developed based on B-E cup dynamic data from millions of users, complemented by the cloud-touch cups crafted using the integrated molding process, enables the product to automatically adapt to various breast shapes, with a V-neck front and an optical soft-focus design resulting in a visually minimizing effect. These four technologies work in tandem to balance ventilation, support, anti-shift functionality, and aesthetic appeal, providing a truly comfortable, stable, and invisible all-day wearing solution for women with larger busts.

Credits

General Manager
Wei Dai
Product Director
Chunyan Gan
Product Manager
Ying Zhang
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