2025 | Professional

French Fashion Awards Platinum Winner

SmarteX Polo

Entrant Company

ANTA SPORTS PRODUCTS LIMITED

Category

Ready-to-Wear - Athleisure Wear

Client's Name

ANTA SPORTS PRODUCTS LIMITED

Country / Region

China

Urban elite demand more from their clothing—in terms of comfort, functionality, and stylish design—as they transition between different scenarios like work, exercise, and travel. The ANTA GUANJUN SmarteX Series, a high-performance product line of ANTA sportswear, takes the concept of ‘National Team Technology × Urban Natural Living’ at its core, offering urban elite a ‘second skin’ that perfectly blends cutting-edge technology, fashion-forward aesthetics, and environmental sustainability.
Aesthetically, the ANTA GUANJUN SmarteX Series embraces minimalism, employing monochromatic palettes and matching details to exude simple yet high-class elegance. By merging champion mentality (the Chinese for ‘champion’ is ‘guanjun’, namely the brand name) with advanced technology, it creates a ‘smart aesthetic style’, achieving a harmonious dialogue between futuristic innovation and classic charm. Functionally, the series pioneers intelligent temperature-adjusting technology—A-SMART TEMP: the polymer hydrate imported from Swiss dynamically responds to environmental changes, which absorbs moisture and dissipates heat in hot conditions while releasing heat in cold settings. This adaptive approach allows wearers to flexibly transition between urban commutes and outdoor adventures. Structurally, the 3D tailoring technique, paired with ergonomic designs, ensures unrestricted movement; seamless bonding technology minimizes friction and offers a better fit; decorative silicone shoulder strips help to maintain a crisp silhouette; laser-perforated holes balance practicality with aesthetic pleasure, and significantly improve brand recognition.
The ANTA GUANJUN SmarteX Series also pays meticulous attention to environmental sustainability. The application of recycled polyester fibers sourced from plastic bottles and textile waste greatly eases environmental burden. At the same time, eco-friendly seamless bonding technology minimizes stitches and eliminates the need for chemical additives. The product, by virtue of its high-tech fabric and exquisite craftsmanship, effectively extends its service life to decrease replacement frequency, aligning well with the principles of a circular economy—reflecting the brand’s responsibility toward the natural environment.

Credits

Senior Director
Jinfeng Zhang
Xiaoyin Hu
Ruidi Wu
Shu Zhang
Lei Hou
Songlin Lu
Zhidong Chen
Zaolan Xu
Hanqing Du
Xiaofeng Dai
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